The Definition from WikiPedia: Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1960's and 1980's which emphasizes customer retention
and continual satisfaction rather than individual transactions and per-case customer resolution.
We are pleased to Provide you with a series on Relationship Marketing. This is an old but very misunderstood type of marketing.
Most online and offline marketers are usually a "hit and miss" marketer, if you can call them a marketer at all. this is prevalent
in Internet and Network marketing.
It costs 7 times more to acquire a new customer than to keep and existing customer.
We are going to offer our partners and customers the ultimate in learning products to enable them
to get customers, keep them happy and keep a steady flow of income from them.
"Relationship marketing differs from other forms of marketing in that it targets an audience with more directly suited
information on products or services which suit retained customer's interests, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective
client lists.
Relationship marketing is not about having a "buddy-buddy" relationship with your customers. Customers do
not want that. Relationship Marketing uses the event-driven tactics of customer retention marketing, but treats marketing
as a process over time rather than single unconnected events. By molding the marketing message and tactics to
the needs of the customer, the Relationship Marketing approach achieves very high customer satisfaction and is highly
profitable." Jim Novo.